I’m an Art Director with an eclectic style and a deep passion for design, branding and strategic brand building.

I lead international projects from early insight and brand definition to launch day and long-term implementation, with hands-on responsibility for process, workflow and cross-functional collaboration.

I’ve overseen projects across every scale – from full brand systems to campaign ecosystems and complex visual identities – and I’d love to work with you.

Areas of Expertise


Art & Creative Direction

Strategic Brand Building

Research & Development

Packaging & Branded Spaces

Recent Projects


Swisscom Brand Refresh

Deep Tech Nation Switzerland Book

Evolution of Swisscom & Wingo Brand

Swisscom Branded Consumer Experience

Apple x Swisscom Collaboration Plattform

Samsung x Swisscom Product Launches

Design Philosophy


There is no «one size – fits all» approach.